Staying healthy is not an easy task, but with the power of “yes”, Bellingham Advanced Medical Imaging is reworking how healthcare can be accessible to their patients. Accompanying their new optimistic tagline; “Welcome to yes”, I developed a fresh and approachable brand that was far from clinical standards. From a fleet of logos developed by the creative team, the client chose to move forward with the abstract and light hearted mark presented. With this decision, I spearheaded the creation of their new brand standards, website, marketing materials and swag to display this fresh look.
Agency: R\West
Creative Director: Elizabeth Marrow-McKenzie